Terms of service

Last updated: 16 August 2026

Welcome to HOHTO.

These Terms of Service (“Terms”) govern your access to and use of the HOHTO website, online store, products, services, content and related features.

HOHTO is operated by:

LUCID AXIOM FZE LLC
United Arab Emirates

Customer Care Email: hohtouae@gmail.com
Customer Care Phone: +971 50 518 8486

Throughout these Terms, “HOHTO”, “we”, “us” and “our” refer to LUCID AXIOM FZE LLC trading under the HOHTO brand. “You” and “your” refer to the customer, website visitor or other user of our services.

By accessing our website, creating an account, placing an order or otherwise using our services, you agree to these Terms.

If you do not agree with these Terms, please do not use our website or services.

1. Our Online Store

HOHTO offers personal-care, bath, beauty and lifestyle products, including products such as Bath Tea, Bath Soaks, natural clays, candles and other products that may be introduced from time to time.

We may add, change, discontinue or update products, collections, services or website features without prior notice, subject to applicable law.

The availability of a product on our website does not guarantee that it will remain available indefinitely.

2. Eligibility to Purchase

By placing an order through HOHTO, you confirm that:

  • you are legally capable of entering into a binding purchase agreement;

  • the information you provide is accurate and complete;

  • you are authorized to use the payment method submitted with your order; and

  • your purchase is for lawful purposes.

If you are under the legal age required to enter into a binding contract in your jurisdiction, a parent or legal guardian must make the purchase on your behalf.

3. Product Information

We make reasonable efforts to present our products accurately, including their:

  • names;

  • descriptions;

  • ingredients;

  • quantities;

  • weights;

  • colours;

  • packaging;

  • images;

  • directions for use;

  • warnings; and

  • prices.

However, natural materials can vary between batches.

Botanicals, mineral salts, natural clays and other naturally derived materials may show reasonable differences in:

  • colour;

  • texture;

  • shape;

  • particle size;

  • scent;

  • botanical appearance; and

  • other natural characteristics.

Such normal variation does not necessarily mean a product is defective.

The colours and appearance shown on your screen can also vary depending on your device, screen calibration, lighting and photography.

4. Product Packaging

HOHTO may occasionally update packaging, labels or presentation without changing the essential nature of the product.

Where packaging has recently been updated, customers may receive the latest available packaging even if an older version appears in a website image, provided that the supplied product remains consistent with the applicable product description.

Material changes to the product itself will be communicated as appropriate.

5. Personal-Care Product Use

HOHTO products must be used only for their intended purpose and according to the directions and warnings supplied on the product, packaging or relevant product page.

Unless specifically stated otherwise, products intended for bath, body, skin or cosmetic use are for external use only.

Do not ingest a product unless it is expressly identified by HOHTO as intended for consumption.

Customers are responsible for reviewing:

  • product ingredients;

  • allergen information;

  • directions;

  • precautions;

  • warnings; and

  • suitability for their own circumstances

before use.

Discontinue use if you experience unexpected irritation or an adverse reaction and seek appropriate professional advice where necessary.

Keep products away from children where indicated by the product instructions.

6. Allergies and Sensitivities

Some HOHTO products may contain or come into contact with botanicals, natural fragrances, oats, milk-derived ingredients, clays, minerals or other ingredients that may not be suitable for every individual.

Ingredient information and relevant warnings should be reviewed before purchasing or using a product.

If you have a known allergy, sensitivity, skin condition, medical concern, are pregnant, are nursing, or have another circumstance that may affect product suitability, seek appropriate professional advice before using a product where necessary.

HOHTO cannot guarantee that every product will be suitable for every individual.

7. Cosmetic and Wellness Information

Unless expressly stated otherwise and legally authorized, HOHTO products are offered as cosmetic, personal-care, bath, sensory or lifestyle products.

Information on our website is provided for general product and educational purposes and should not be interpreted as medical advice.

HOHTO products are not represented as products intended to diagnose, treat, cure or prevent disease unless specifically approved and presented for such a purpose in accordance with applicable law.

Descriptions such as:

  • relaxing;

  • comforting;

  • refreshing;

  • reviving;

  • uplifting;

  • softening;

  • luxurious;

  • botanical;

  • mineral-rich; or

  • spa-inspired

generally describe the intended sensory, cosmetic or ritual experience of the product and are not guarantees of medical or physiological outcomes.

8. Prices

Product prices are displayed on the website and may change from time to time.

The price applicable to your purchase is the price displayed during checkout when your order is placed, subject to correction of obvious errors as permitted by applicable law.

Prices may vary between:

  • markets;

  • countries;

  • currencies;

  • promotions;

  • sales channels; and

  • retail partners.

HOHTO is not required to match prices offered by another retailer, marketplace or sales channel unless we expressly agree to do so.

9. Currency

The currency applicable to your transaction is the currency displayed and confirmed during checkout.

Where currency conversion or international payment processing is involved, your bank, card issuer or payment provider may apply:

  • foreign-exchange conversion;

  • international transaction charges; or

  • other fees.

Any such third-party charges are outside HOHTO's control unless expressly stated otherwise.

10. Taxes, Customs and Duties

Applicable taxes may be included in or added to your order depending on:

  • the destination;

  • applicable law;

  • product type;

  • market; and

  • checkout configuration.

International shipments may be subject to:

  • customs duties;

  • import taxes;

  • clearance charges;

  • handling fees; or

  • other destination-country charges.

Unless checkout expressly states that these charges are included, they are generally the responsibility of the recipient.

Customers are responsible for complying with applicable import requirements in their destination country.

11. Orders

Submitting an order does not necessarily mean that HOHTO has accepted it.

After an order is placed, you may receive an electronic acknowledgement confirming that the order has been received.

We reserve the right, where legally permitted, to refuse, cancel or limit an order for reasons including:

  • product unavailability;

  • incorrect product or pricing information;

  • suspected fraud;

  • payment failure;

  • security concerns;

  • suspected unauthorized resale;

  • shipping restrictions;

  • regulatory restrictions;

  • unusually large quantities;

  • technical errors; or

  • circumstances preventing lawful fulfilment.

If we cancel an order after receiving payment, we will refund the applicable amount to the original payment method or another method where appropriate.

12. Order Quantities

HOHTO may limit quantities purchased per:

  • customer;

  • household;

  • account;

  • payment method;

  • delivery address; or

  • order,

where reasonably necessary.

Orders that appear to be placed by unauthorized resellers, distributors or commercial buyers may be refused or reviewed separately.

For wholesale or commercial enquiries, please contact HOHTO directly.

13. Payment

Orders must be paid using a payment method available during checkout.

Available payment methods can vary depending on:

  • country;

  • payment provider;

  • device;

  • order value; and

  • market.

You represent that you are authorized to use any payment method submitted with your order.

Payments may be processed by third-party payment providers. Their own terms, security procedures and privacy practices may also apply.

HOHTO does not control the internal processing times or authorization decisions of banks, card networks or third-party payment providers.

14. Payment Authorization

An order may be subject to:

  • payment authorization;

  • verification;

  • fraud screening;

  • identity checks; or

  • other security procedures.

If authorization is declined, delayed or reversed by the payment provider, HOHTO may be unable to process or fulfil the order.

We may contact you for additional information where reasonably necessary to verify an order.

15. Shipping and Delivery

Shipping options, rates and estimated delivery periods are described in our Shipping Policy and displayed during checkout where applicable.

Delivery estimates are not guarantees unless expressly stated otherwise.

Delivery may be affected by circumstances outside our reasonable control, including:

  • courier delays;

  • customs procedures;

  • public holidays;

  • severe weather;

  • destination restrictions;

  • incorrect customer information;

  • access issues;

  • border or regulatory delays; or

  • other logistical circumstances.

Please refer to our Shipping Policy for complete shipping information.

16. Delivery Information

Customers must provide:

  • a complete delivery address;

  • accurate recipient information;

  • a valid telephone number where required; and

  • any other information reasonably necessary for delivery.

You are responsible for reviewing this information before placing your order.

If information is incorrect or incomplete, contact HOHTO as soon as possible.

We cannot guarantee that delivery details can be changed after an order enters processing or fulfilment.

17. Risk of Loss and Delivery

Responsibility for products will transfer in accordance with applicable law and the relevant delivery arrangements.

Nothing in these Terms is intended to transfer risk to a consumer earlier than permitted by mandatory consumer-protection law.

If an order is shown as delivered but cannot be located, contact us promptly so that we can review the matter with the courier where appropriate.

18. Returns and Refunds

HOHTO has a standard 7-day voluntary return window, subject to the eligibility conditions stated in our Return & Refund Policy.

Personal-care and hygiene products may be non-returnable after opening, use or breaking of applicable seals where legally permitted.

Different rules apply to:

  • damaged products;

  • defective products;

  • incorrect products;

  • missing products; and

  • rights provided by mandatory consumer law.

Our Return & Refund Policy forms part of these Terms.

Where applicable law gives you rights that are stronger than our voluntary policy, those mandatory rights take precedence.

19. Order Cancellations

If you wish to cancel an order, contact HOHTO as soon as possible.

We will make reasonable efforts to accommodate cancellation requests before processing or dispatch.

Cancellation cannot be guaranteed after fulfilment has begun.

If an order has already been shipped, our Return & Refund Policy will apply.

20. Promotions and Discount Codes

HOHTO may occasionally offer:

  • discount codes;

  • promotional pricing;

  • bundles;

  • gifts;

  • complimentary shipping;

  • launch offers;

  • loyalty benefits; or

  • other promotions.

Unless expressly stated otherwise:

  • promotions are available for a limited time;

  • they may have minimum-order requirements;

  • they may exclude certain products;

  • they may be limited by market or customer;

  • they cannot necessarily be combined;

  • they have no cash value;

  • they cannot be applied retrospectively to completed orders; and

  • they may be modified or withdrawn where legally permitted.

Any specific promotion terms presented with an offer will also apply.

21. Gift With Purchase and Complimentary Products

Where HOHTO offers a complimentary product or gift subject to a minimum purchase requirement, the gift may need to be returned if products are later returned and the retained order no longer satisfies the promotional threshold.

Complimentary products are subject to availability and may be substituted where the promotion permits.

22. Product Availability

Products may become unavailable without notice.

Adding an item to a shopping bag does not reserve the item.

A product is not guaranteed until the order has been accepted and can be fulfilled.

We may restrict availability by destination where shipping, regulatory or other requirements make sale or delivery inappropriate.

23. Customer Accounts

You may be able to use the HOHTO website without creating a customer account.

If you create or use an account, you are responsible for:

  • maintaining the confidentiality of your access credentials;

  • ensuring your account information remains accurate; and

  • notifying us if you suspect unauthorized access.

You are responsible for activity performed through your account to the extent permitted by applicable law.

We may suspend or restrict an account where reasonably necessary for security, fraud prevention, misuse or legal compliance.

24. Website Use

You may use the HOHTO website only for lawful personal or commercial purchasing purposes permitted by us.

You must not:

  • use the website for unlawful purposes;

  • attempt to gain unauthorized access to the website or associated systems;

  • introduce viruses, malicious code or harmful technology;

  • interfere with website security or functionality;

  • scrape, copy or harvest data without authorization;

  • impersonate another person;

  • submit fraudulent orders;

  • use stolen payment information;

  • misuse promotions;

  • infringe intellectual-property rights;

  • submit false or misleading content; or

  • use the website in a manner that harms HOHTO, other customers or third parties.

We may restrict access where these Terms are violated.

25. Intellectual Property

Unless otherwise stated, the HOHTO website and its contents are owned by or licensed to LUCID AXIOM FZE LLC.

This includes, where applicable:

  • HOHTO branding;

  • logos;

  • product names;

  • packaging;

  • label designs;

  • photographs;

  • graphics;

  • videos;

  • website design;

  • written content;

  • product descriptions;

  • collection concepts;

  • illustrations; and

  • other creative materials.

You may not reproduce, distribute, modify, publish, commercially exploit or use our intellectual property without prior written authorization, except as permitted by applicable law.

26. HOHTO Brand Assets

The HOHTO name, logos, fingerprint-style emblem, BEAUTIFUL RITUALS branding and associated brand presentation may be protected intellectual property.

Nothing on our website grants a licence or right to use HOHTO branding without prior written permission.

27. Reviews and User Content

Where HOHTO allows customers to submit:

  • reviews;

  • photographs;

  • comments;

  • testimonials;

  • questions; or

  • other content,

you agree not to submit material that is:

  • unlawful;

  • defamatory;

  • abusive;

  • discriminatory;

  • fraudulent;

  • misleading;

  • infringing;

  • obscene;

  • malicious; or

  • unrelated to the relevant product or service.

You confirm that you have the right to submit any content you provide.

Where permitted by law, you grant HOHTO a non-exclusive right to use, reproduce and display submitted content in connection with operating and promoting the business, subject to applicable privacy and consumer laws.

We may moderate or remove content where reasonably appropriate.

28. Accuracy of Website Information

We aim to keep information accurate and current.

However, the website may occasionally contain:

  • typographical errors;

  • inaccurate descriptions;

  • incorrect pricing;

  • incorrect inventory information;

  • technical errors; or

  • omissions.

Where legally permitted, we may correct such errors and update information.

If an error materially affects an order you have already placed, we will take reasonable steps to notify you and provide an appropriate solution.

29. Third-Party Services

Our website may rely on or integrate with third-party services, including:

  • Shopify;

  • payment gateways;

  • courier companies;

  • analytics providers;

  • customer-service tools;

  • marketing platforms;

  • review platforms; and

  • social-media services.

HOHTO does not control every aspect of these independent third-party services.

Your use of certain third-party features may also be governed by the provider's own terms and privacy policies.

30. Third-Party Links

The HOHTO website may contain links to third-party websites or services.

These links may be provided for convenience or informational purposes.

Unless expressly stated otherwise, HOHTO does not control or endorse third-party websites and is not responsible for their independent content, policies, products or services.

You should review the terms and privacy practices of third-party services before using them.

31. Privacy

Your use of HOHTO is also subject to our Privacy Policy.

Our Privacy Policy explains how personal information may be collected, used, disclosed and managed.

By using our services, you acknowledge that personal information will be handled in accordance with the applicable Privacy Policy and law.

32. Website Availability

We aim to keep the HOHTO website available and functioning correctly.

However, uninterrupted or error-free access cannot be guaranteed.

The website may occasionally be unavailable because of:

  • maintenance;

  • updates;

  • hosting issues;

  • third-party services;

  • security events;

  • technical failures; or

  • circumstances outside our reasonable control.

Where permitted by law, we may modify, suspend or discontinue website functions where necessary.

33. Product Results

Individual cosmetic and personal-care experiences can vary.

Any product description, customer review or marketing statement should not be interpreted as a guarantee that every customer will experience identical results.

Natural ingredients and personal characteristics can contribute to differences in experience.

Nothing in this section limits any rights you may have if a product is defective, unsafe, incorrectly described or otherwise non-compliant with applicable law.

34. Disclaimer of Warranties

To the maximum extent permitted by applicable law, the HOHTO website and services are provided on an “as available” basis.

We do not exclude any warranty, guarantee, statutory right or consumer remedy that cannot legally be excluded.

Nothing in these Terms limits HOHTO's obligations regarding products that are required by law to be:

  • safe;

  • as described;

  • of the required quality;

  • fit for an expressly agreed purpose; or

  • otherwise compliant with mandatory consumer law.

35. Limitation of Liability

Nothing in these Terms excludes or limits liability where exclusion or limitation is prohibited by applicable law.

To the maximum extent permitted by law, HOHTO will not be responsible for indirect, incidental, special or consequential losses arising from the use of the website or products where such liability may lawfully be limited.

Any limitation of liability contained in these Terms is subject to all mandatory consumer protections and statutory rights applicable to your purchase.

36. Events Outside Our Control

HOHTO will not be responsible for delay or failure caused by circumstances outside our reasonable control, subject to applicable law.

These circumstances may include:

  • natural disasters;

  • extreme weather;

  • fire;

  • flood;

  • epidemic or pandemic;

  • war;

  • civil disturbance;

  • governmental action;

  • transportation disruption;

  • customs delays;

  • carrier disruption;

  • telecommunications failure;

  • payment-network failure; or

  • other comparable events.

We will make reasonable efforts to manage affected orders and communicate material disruptions where appropriate.

37. Indemnification

To the extent permitted by applicable law, you agree to be responsible for losses or claims arising from your unlawful misuse of the website, infringement of another party's rights, fraud, or material violation of these Terms.

Nothing in this section limits mandatory consumer rights or imposes liability on a consumer where doing so would be unlawful.

38. Termination or Suspension

We may suspend or terminate access to certain website services where reasonably necessary because of:

  • fraud;

  • unlawful activity;

  • security concerns;

  • repeated violation of these Terms;

  • misuse of accounts or promotions; or

  • legal or regulatory requirements.

Termination does not affect rights or obligations that arose before termination.

39. Severability

If any provision of these Terms is found to be unlawful, invalid or unenforceable, that provision will be interpreted or limited to the minimum extent necessary, where legally possible.

The remaining provisions will continue to apply.

40. No Waiver

If HOHTO does not immediately enforce a provision of these Terms, this does not mean that we permanently waive the right to enforce it later.

41. Entire Agreement

These Terms, together with our:

  • Privacy Policy;

  • Shipping Policy;

  • Return & Refund Policy;

  • Contact Information;

  • product-specific terms;

  • promotion terms; and

  • other policies expressly incorporated into the purchase,

form the agreement governing your use of the HOHTO online store, subject to applicable law.

42. Governing Law

These Terms and transactions with HOHTO are governed by the applicable laws of the United Arab Emirates, subject to any mandatory consumer-protection, jurisdiction or choice-of-law rights that apply to customers in other countries.

Nothing in these Terms is intended to deprive a consumer of mandatory protections available under the laws that legally apply to their purchase.

43. Disputes

If you have a concern about an order or HOHTO service, please contact us first so we can attempt to resolve the issue directly.

Where a dispute cannot be resolved informally, it may be submitted to the courts, consumer-protection authorities or other dispute-resolution mechanisms having lawful jurisdiction.

Nothing in these Terms restricts a consumer from exercising any mandatory right to approach a competent consumer authority, regulator, court or dispute-resolution body.

44. International Customers

HOHTO serves customers in the United Arab Emirates, GCC markets and selected international destinations.

Customers purchasing internationally are responsible for ensuring that products they order may lawfully be imported, possessed and used in their destination country.

We may restrict or cancel an order where legal, customs, courier or regulatory requirements prevent us from supplying a product to a particular destination.

Mandatory consumer protections applicable in the customer's jurisdiction remain unaffected.

45. Changes to These Terms

We may update these Terms from time to time to reflect:

  • changes to our business;

  • new products or services;

  • operational changes;

  • changes to the website;

  • changes to payment or shipping arrangements; or

  • legal or regulatory requirements.

The latest version will be published on the HOHTO website with an updated “Last updated” date.

Changes will not retroactively remove rights already acquired under applicable law.

46. Contact Information

Questions regarding these Terms of Service can be sent to:

HOHTO
Operated by LUCID AXIOM FZE LLC

Registered Business Address:
BC-889998
26th Floor, Amber Gem Tower
Ajman
United Arab Emirates

Customer Care Email: hohtouae@gmail.com
Customer Care Phone: +971 50 518 8486

For order-specific enquiries, please include your HOHTO order number where available.

47. Mandatory Consumer Rights

Nothing contained in these Terms is intended to exclude, restrict or modify any consumer right, statutory warranty, remedy or other protection that cannot lawfully be excluded.

Where any part of these Terms conflicts with a mandatory law applicable to a consumer, the mandatory legal requirement will take precedence to the extent of that conflict.